The ultimate in practice development solutions for accountants

The Ultimate Marketing Solution for Professionals

We recognise that not all accountancy practices have the time or resources in house to dedicate to new client generation and since the start of 2016 we are pleased to offer firms the 'ultimate marketing solutions for professionals'. This brings together the best possible database, a CRM solution to provide the ultimate in control, sales support before and after meetings and the highest calibre of appointments available in the marketplace.

New Client Generation

Since 1996, we have acted as the catalyst for accountants to achieve strong and controlled growth by taking on new high quality clients. We offer an unrivalled solution that has been embraced by professionals UK wide, from sole practitioners through to a number of the "top 30 UK firms". Like all businesses we occasionally lose clients to cheap alternatives. The greatest testimony to what we do however is, these clients more often than not, "return home".

Existing Client Base Development

For invalid reasons most practices focus mainly on "new client generation" as their sole growth strategy, ignoring the wealth of opportunities that lie within existing clients. Utilisation of our services in this area strengthens the loyalty of the client base and generates a comparable return on investment to that of "new business campaigns". "Letting sleeping dogs lie" is a negative attitude that produces negative results.

Sales Training for Professionals

As professionals you wouldn't allow an unqualified accountant to sign off your clients' accounts, that could be disastrous. Why on earth do most practices therefore allow largely untrained individuals to meet with potential clients. We have been coaching practices since 1996 in the "Science of Selling" and most accountants herald our workshops as being the most worthwhile marketing investment they ever make.

Coaching in the Sales and Delivery of "value added services"

Many practices purport to provide "value added services", including such services as payroll and the production of management accounts to justify their claims. In reality this level of service is better described as "compliance with frills".
At Healden Grove we first started providing true "value added services" or "consultancy" as it is also known, in 1991 and we therefore have a wealth of knowledge to pass on to practices who really do wish to "walk the walk".

Our CRM Solution - "MyKingdom"

If a system had been available some years ago that was inexpensive, easy to use and would ensure you and your team treat prospects and clients in the most appropriate fashion, it would be as common today as the most popular business accounts package is. Albeit a late comer, "MyKingdom", our own CRM solution has arrived and, in the words of one of our clients, "has completely broken the mould of CRM in the UK".

Business Forecasting with "HG PerMax"

A projected profit & loss and a cash-flow forecast should be "run of the mill" work for most accountants. However, it is a task that is often restricted to the few who have access to a chosen and well known package, that is often described as very rigid.
"HG PerMax" opens the world of financial forecasting up to all knowledgable accountants to produce both factual and entrepreneurial projections, asking all the "what if" questions, you could need.

Data Supply and Cleansing

Data supply in this Country is particularly poor and anyone who has bought data before will have experienced a level of inaccuracy that would be unacceptable in any other field. In fairness to the major data suppliers, data is however an ever changing beast. We have stocks of our own data which is regularly validated and cleansed by telephone and hold major account status with data sources for the UK and the rest of Europe.
Having had a major thirst for data for over two decades it is often worthwhile talking to us before you purchase.

Practice Consolidation

Often professionals choose to purchase a bank of fees or another practice as part of their growth strategy. Whilst this has the benefit of a "quick fix", integration of the new clients into their portfolio is often problematical, producing unnecessary losses.
To ensure minimal loss we use a proven technique that highlights immediate opportunities, needs and concerns within these new clients, it is important that they are all contacted swiftly, courteously and professionally. Please don't leave this new asset "in the lap of the gods".

Our core values have remained unchanged since our formation in 1991. Only taking on work where we can exceed expectations has been the catalyst to the success we continue to enjoy, and this remains the mandatory ethos behind all that we do.

Holding exploratory meetings with new potential clients is always an exciting process for both parties, so why not make contact with us today to simply explore how we may be able help.

The Accountancy Profession

The ultimate in practice development solutions for accountants

askme@hgl.solutions

017 062 12345